Thursday, October 29, 2015

My Analysis for our Group Advertisement


Quote: “As tested on real curves.”

Paraphrasing: In Dove’s advertisement they state how their product is proven to be firming on naturally beautiful women.

Summary: For our English class, we were assigned to analyze an advertisement. The advertisement we chose promotes Dove brand products. This advertisement is part of the “Campaign for Real Beauty”, a group committed to “widening the definition of beauty”.  It shows women outside of the stereotypical norm, different races, sizes, and ages. The women shown in the advertisement display their own type of beauty. This advertisement demonstrates our real society, showing women of all types and measurements. This advertisement displays a group of different women, promoting diversity, which is important to our society today. This shows our values as a society today.

Bela's Analysis: As a group, we chose to analyze one of Dove brands advertisements for "firming" products. The advertisement shows six women, all of different race, size, height etc... The background is white, making the viewer focus on these women. They are wearing nothing but white undergarments, and some even show their tattoos. Though all of these women differ in looks, they all look happy with big smiles. These women do not fit the "stereotypical norm", yet they still all look beautiful. In black writing next to the girls it says "New Dove Firming. As tested on real curves.". This advertisement is part of the "Campaign for Beauty", a group committed to "widening the definition of beauty". This advertisement displays our society today, accepting diversity and encouraging it.  

Tuesday, October 27, 2015

In Class Lab 10/27

Holly Snider
Bela Burns
Leah Nieman


Quote: “As tested on real curves.”

Paraphrasing: In Dove’s advertisement they state how their product is proven to be firming on naturally beautiful women.


Summary: For our English class, we were assigned to analyze an advertisement. The advertisement we chose promotes Dove brand products. This advertisement is part of the “Campaign for Real Beauty”, a group committed to “widening the definition of beauty”.  It shows women outside of the stereotypical norm, different races, sizes, and ages. The women shown in the advertisement display their own type of beauty. This advertisement demonstrates our real society, showing women of all types and measurements. This advertisement displays a group of different women, promoting diversity, which is important to our society today. This shows our values as a society today.

Advertisements R Us Summary

"Advertisements R Us" by Melissa Rubin, analyzes a Coca-Cola advertisement from 1950. She points out how this advertisement is directed towards certain audiences, and other ways these advertisements accomplish their goals. Rubin says "companies have cleverly tailored advertisements to target specific groups.... [they] appeal to the ideals, values and stereotypes held by consumers they wish to attract." Rubin explains the different ways advertisers attract their customers, including adding in different ideas or beliefs. The Coca-Cola advertisement shows the "onetime Coke symbol", and a group of people, the majority of them being white males. At the time, race was still an issue and women were not valued as high as men. This appealed to many people because white men were viewed as the superiors.

Thursday, October 22, 2015

In Class Lab: Textual Analysis Paper

Bela Burns, Holly Snider, Leah Nieman

1. Who Published These Ads?

The first ad on the page was published by PETA (People for the Ethical Treatment of Animals), followed by Freedom Of Animals, and Mercy for Animals.

2. Who are these texts intended for? (Or) Who would each one seem to appeal to?

These ads are intended for people who are for animal rights. Each ad was either about treating animals ethically, or using non-animal products. For instance, the PETA ad shows a man cuddling with his dog with wording across saying, "If you wouldn't wear you dog...please don't wear any fur."

3.How can we tell that?

We can tell that these ads were for the public who are interested in animal rights because it appealed to their emotions. The ad from Mercy for Animals really appeals to readers emotions by showing a forlorn pig in a cage with the advertisement saying, "Do you support cruelty to animals? Walmart Does." This deliberately casts shame on the company of Walmart and hooks the reader by making them feel sorry for the animals "Walmart" supposedly is cruel to.  


4. What is the purpose of these texts? What are their creators wanting to change or make happen?

The organizations that created these ads wanted to make people aware that animals are suffering and we are supporting it. The three ads we analyzed all told us that we were causing animals to die either for beauty products, clothing and accessories, or food. We believe that the change the organizations wanted was to have the public's opinions change about buying certain products that supported animal harm.   

5.How do they seem to be working toward that purpose(s)? What beliefs and values do they address? Think: What are their ethical, emotional, and rational appeals?

These organizations seem to be working toward changing the public's opinion on animal harm by producing ads, informing people of what is actually happening to animals, and trying to make this information widespread. The beliefs and values they address are very clear, they value and believe in animal rights. The PETA ad we analyzed made a personal approach by telling us to consider our own dog as an animal that was being used as a product. 

6.What evidence from the texts (images, phrases, etc.) can you provide to support your answers?

The evidence is very clear in the organizations ads about animal freedoms. In the ad from Freedom For Animals it is especially clear. They show a beauty product for hair and then state this statement, "This is how 300,000 lab animals suffer each year." Almost every ad organizations like these produce is about showing us statistics and proof through images that animals are suffering.

7. Can you come up with a statement that would indicate what the ads do as a group?

The ads as a group could be summarized to this statement: They want to inform the public about animal harm

Advertisements R Us Summary

This essay is an analysis written by Melissa Rubin, on a Coca-Cola advertisement from the 1950's. She points out the how this advertisement was obviously directed at a certain group of people and the messages that it was trying to send. In the advertisement, the majority of the group shown are white males, though there are a few women in the background wearing dresses. Some of the men are in naval uniform, showing the reader that this brand supports the navy. Some other men are dressed in suits, showing the reader that Coca-Cola is made for the "working man". Melissa Rubin informs us that Coca-Cola had promised to only charge any active military member 5 cents for a bottle of Coca-Cola, even if this made the company lose money. Rubin points out that there are no other races featured in this advertisement, only caucasian. This shows that there were still some issues with different races, and still some discrimination of other races that were not caucasian.

"Thinking About the Text"- Advertisements R Us

1. The author, Melissa Rubin, analyzes a Coca-Cola ad from the 1950's. She shows us how the ad targets a specific type of person. In the ad, the majority of the group shown are white males, though there are few women in the back wearing dresses. Some of the men are wearing army, or naval uniforms, letting the reader know that the brand Coca-Cola supports members of the navy or army.
2. Melissa Rubin incorporates historical context in her analysis by mentioning the fact that some of the men in the ad are dressed in uniform. She tells us that any man could get a bottle of Coca-Cola for 5 cents, if they are serving in the army/navy. No matter what, they could purchase a bottle for 5 cents, even if the company was losing money on that deal. Putting men in uniforms in the ad lets customers know that the brand Coca-Cola supports the navy/army.
3. Another question you could attempt to answer by analyzing an advertisement is; What audience is this ad directed towards?
4. When asked to think of an advertisement that is popular today, one immediately came to mind. Frequently I see new Sprite advertisements featuring Drake, a famous music artist. These advertisements usually quote some of Drake's songs, and have videos or pictures of him performing. Sprite cans are green, therefore the advertisements have large amounts of green coloring. These advertisements show us how we greatly value our music in our world today. Both the new Sprite advertisements, and the Coca-Cola advertisements from the 1950's represent ideas that we value.

Tuesday, October 20, 2015

In Class Lab 10/20

Group project: Mad Men class lab.

Holly Snider, Bela Burns, Leah Nieman, Grace deMeurisse.

1.) What we understand about how to write a good analysis:

  • You must have authority over what you're analyzing. 
  • Be familiar with the topic you're analyzing.  
  • Make it relatable to the audience. 
  • Making sure that what you're analyzing advocates for your own point. 
2.) Stay Sweet As You Are fits the criteria for an analysis paper, in some aspects. The author discusses and analyses, while comparing ads to each other. The author does not necessarily provide counter arguments, or opinions. He makes his claims, and he uses the advertisements as his evidence. He does not have clear authority, as this essay was written for a first year writing course at The University of Akron. 

He seems to have a slight background knowledge. based solely upon the clarity of his summaries and analyses. 

Mad Men Questions #1-4 Page 175

1. Heather Havrilesky's main insight about the television series Mad Men, is that it displays the idea that the "american dream" is not as glamourous as a person would think. She explains the characters as rather sophisticated and high class. She also goes into detail about the difficulties they face, which are unknown by others. The author explains this idea in the eleventh paragraph "The lovely details of this fantasy--the hairstyles, the costumes, and the props that come with the dream--occasionally fail to obscure the confused humans who straighten their shoulders and dry their eyes and take the stage day after day, dutifully mouthing lines about the thrills of work and family, all of it the invented, peppy rhetoric of laundry detergent jingles."

2. Heather Havrilesky establishes her authority to write about this show by informing the reader she is a television critic at Salon. We learn that she wrote this piece in 2010 about the new television series Mad Men. We also learn that this series is set in New York, at a advertising agency in the 1960's.

3. The author appeals to readers' emotions in various ways. In paragraph 10, she gives a very detailed description, creating a vivid image in the readers' mind, "Bourbon glistens among ice cubes in immaculate glasses, fire engine red lipstick frames heartbreakingly white teeth, fingers tap perkily on typewriters as young men amble by, their slumped shoulders hidden behind the heroic cut of their tailored suits."

4. I was not familiar with the television series Mad Men before reading this essay. I now understand its basic premise. This essay has also peaked my interest, making me want to watch this series. I feel like this series is relevant to quite a few people, being so relatable.

Monday, October 19, 2015

Taking Stock of Your Writing

1.      What was your main point (thesis)?  “The Moral of the Story”?
      The main point of my story was to share with the reader how an early reading experience affected my life in the future. This narrative shows how I have gained the courage and enthusiasm to learn new things with and open mind. This narrative also has a small lesson, or moral. At first, I had refused to read, confident that I could not learn how. Throughout the story, I begin to read, and eventually read a whole book. Accomplishing this goal has helped me gain confidence to further my reading. At first I did not succeed, but I continued to try, and eventually I completed this task, which made the triumph even greater.
2.      Who was your audience?  What did you assume about them?  What “audience needs” did you have to consider in writing the paper?  How did you tailor your writing to them?
      My audience was my english professor, as well as my peers and whoever else views my blog. I assumed the audience would enjoy a memory of mine, that I am also fond of. I gave some vivid details such as "magical castle and moat wrapped around it". I inserted very specific dialogue, which I believe helps the reader develop a scene in their minds.
3.      What feedback or reactions did you get at various times while composing this paper, and how was this helpful?  What other kinds of input or support did you get from classmates, teacher, tutors, others?  Were you able to make use of it?  How, or why not?
      My peers have helped me correct my various drafts of this essay. I had some conflicting ideas about how I should address my past-tense/present-tense point of views. I speak in the first person to begin with, yet my story is from the past. I had my peers help me edit as well, correcting grammar and punctuation if needed. I also got some very nice compliments throughout my paper which I really enjoyed.
4.      What did you find interesting about the process you went through in writing this paper, and what did you learn from it?
      I found it interesting that once I was given the prompt, I instantly knew which memory I would share. I hadn't often thought of this memory, yet from somewhere in the back of my mind it emerged. It was almost as if the prompt had triggered this memory from so long ago. I learned from this paper that it is difficult to tell a story in past tense, but also speak in present tense, without confusing the reader, and myself.
5.      What questions do you have for me about the paper?  (What part(s) of the paper would you like me to focus on?  What do you see as the paper’s strengths, and what areas are you unsure of?)
      I would like the reader to focus on how this story has impacted me. I want the reader to understand that I had the ability to write that narrative because of that event. I want them to understand how greatly I feel this event has impacted me. I feel slightly unsure about my point of views. I feel like I have communicated the differences, but I had caught myself more than once switching in between past-tense and present-tense point of views. Though I, as well as my peers, have revised and re-read my paper countless times, I am still unsure if parts of my narrative are worded correctly.

Personal Narrative Essay

Isabela Burns  
English 1015:30 
Dr. Sonia Begert 
18 October 2015 

    Personal Narrative Essay
              
Without my mom, I would not be as successful as I am today. She has taught me countless lessons, which have helped shape me into who I am today. She has encouraged me to go above and beyond academically and lets me know that she believes that I can do anything that I set my mind to, even when I don’t believe that myself. There is one memory I vividly remember from my childhood. This event has inspired me and helped me gain the confidence to approach learning new things positively, and with an open mind. I feel that this event has impacted not only my reading and writing, but rather my overall mindset while attempting to learn something that is new or unfamiliar to me.  
As I lay in my cozy bed, I observe the shimmery castle mural on my bedroom wall, which was painted by my mom. I hear her footsteps, gradually getting louder and louder. I know why she is coming to my room. It is the time, right after she has changed into her thick pajamas and fuzzy socks. The time when she walks up to my room, David Goes to School in hand, and tries to convince me to read aloud a few pages from the story book, while we wait for dinner. The slow creak of the door lets me know she has arrived. She gives me that shy and hopeful smile as she always does. "Hey, buddy," she says as I quickly hide my face under the blanket. She walks over and sits beside me on the bed, as I raise my stuffed animal, Rosie, up out of the blanket. Mommy laughs as I slowly peek at her, one eye first, and then the other.  
“I am not going to do it. You can’t make me.” I say knowingly.  
“I know but you should at least try.” She prodded. That’s what she says every night. I know that I can’t do it and so does she.  
“I can’t do it and it’s boring, Mommy.”  
“Bela, it’s fun. You will love it. It’s like a movie in your head, and you can take it anywhere! You can take it to school, or in the car, or even up in the treehouse. And soon you will be able to read your little brother bedtime stories, and he will sure love that.” I take that into consideration as I curl up next to her. She strokes my head and moves the hair out of my face. Suddenly, she perks up and opens the book. “How’s about I read a page you read a page?” she asks. “David’s teacher always said…” she looks over at me, waiting for me to finish her sentence.  
“Mommy, I can’t do it. Reading is for big kids and you know I’m only four years old.” I whine.  
“Bela, I know you can do it. You read this last night, I know you didn’t forget what these words say.” I smile as she looks over to me. She’s right. I know exactly what these words say. In fact, I probably have this whole book memorized after a whole week of my mom trying to convince me to read her this book. A whole week of her re-reading this book to me, looking over and facing the book towards me after each page.  
“NO DAVID!” I yell, so she knows I am frustrated with her. “No yelling, no pushing, no running in the school.” I say without even glancing at the page.  
“In the school?” My mom asks.  
“Yeah, she says no running in the school, Mommy.”  
“Are you sure?” she asks as she points to the word.  
“House?” I half ask, half declare. Unsure of my decision.  
“Sound it out. H-A-L-L-S. Halls. No running in the halls.” She informs me. I knew that, I know I did. I can’t stop thinking about how pointless this is. I could be watching cartoons, or playing with my dolls. I listen to my dad and brother play together in the next room, their joyful squeals filling me with envy.  
“No more.” I say. I know it won’t be this easy but its worth a shot.  
“That’s what you said last night, buddy. Come on, I know you can do it. I bet you could finish the whole book tonight. I begin to daydream. I bet princesses who live in castles and marry princes don't have to learn how to read. I sure wish I was a princess.   
"I am a princess." I decide.  
"What? Oh, of course you are." She smiles at me.  
"Mommy, princesses don’t have to learn how to read. So neither do I. Because I am a princess."  
"Well, buddy, even princes and princesses need to learn how to read. In fact, they enjoy it, princesses love reading. Didn’t you know that?" I was caught off guard. Do they really? I mean I guess she is smarter than me so of course she knows what she is talking about. She knows everything. "You can't be a princess if you don't know how to read, Bela."  
"I can read." I glare at her.  
"Show me." She says as she hands me the book. As I begin, I am suddenly aware that I don't know what some of the words say. It's okay though, because mommy is a genius, and she knows which words I need help on. With quite a bit of assistance from my mom, I make it through the book. She beams at me as I shut the book loudly, and look up at her. "You did a very good job, buddy. I'm proud of you"  
"I told you I could do it." I said, realizing how determined I had been to not read. "I could do it again, and again probably like 12 times, all by myself." I then look at her and proceed to snatch up the book and stand on my bed. I begin yelling the words out as I jump up and down. I turn the pages with a wobbly hand. "NO DAVID!" I scream. Mommy is giggling and I know she is happy. I am happy too. I can read a whole book now. I can read it to my mom, and my dad, even my baby brother. I jump off the bed and race to the other room. I begin reading the book aloud and showing my dad the pictures. He smiles at me and my baby brother laughs as I show him the illustrations in my book. By now, I am all sweaty. My mom slowly walks into the room.  
"Dinner is ready, you guys." She smiles.  
"Can I read at the table?" I ask her.  
"Princesses don’t normally read at the table, but I'm sure we can make an exception." She winks at me. That night, I read David Goes to School aloud to our family at the dinner table. Everyone applauded me and asked for an encore. I was so excited I ran into my room and grabbed another favorite of mine, Skippyjon Jones. I opened it up and asked my mom if she will help me that night and she agrees. I even call up my grandparents and read aloud to them while my mom held the phone up. I didn't know I could do it, but I guess mommy sure did.   
That night I laid up in my room, waiting to read the new book. I examine the wall, with its magical castle and moat wrapped around it. I clutch my stuffed animal, Rosie, telling her she will soon get bedtime stories, too.  
 Little did I know, within the next few weeks, I would be able to read every book on my bedroom shelf. Instead of her reading me a bedtime story, I would read her one. Sometimes, I even let her pick out the book. After deciding that I wanted to challenge myself, I began choosing harder, more advanced books and later novels. Reading became a habit, and even a hobby. I also began writing my own stories, in my pink cheetah print diary.  
 All of this reading and writing has really helped me excel academically. It has even helped me improve my vocabulary.If this event had not happened, I would not be as successful as I am today. I would not have gained the confidence, and inspiration to try new things with an open mind. I would not have learned that persistence is key, and to work hard to get what you want. This is a rather significant event in my life, and I feel it holds great value. It will also serve me infinite times throughout my life, making it an everlasting gift to treasure forever.