Pages 167-168 Drafting for Second Paper

Tentative Thesis:  I have viewed a number of anti-smoking/anti-tobacco advertisements, and I have observed how companies differently approach presenting the same or similar ideas in their advertisements. 

Evidence: 

1st Advertisement:

Posted in 2007

From Khaleej Times, Dubai's english speaking newspaper

Two cigarettes mimic twin towers 

2nd Advertisement:

March 2005
By Pro Smokefree
From Germany
Includes facts
Relatable because everyone has lungs

3rd Advertisement:
October 2011
Magnum Intergrafiks
The company is from India
Simple, keeps the focus on the hand holding the dynamite like a cigarette

Sources:

1. https://www.google.com/search?q=how+many+ads+do+we+see+a+day&oq=how+many+ads+do+we+see+a+day&aqs=chrome..69i57.4319j0j7&sourceid=chrome&es_sm=122&ie=UTF-8 

2. http://www.euronews.com/2011/09/08/marketing-and-the-exploitation-of-911/  

3. http://www.coloribus.com/adsarchive/prints/pro-smokefree-cigarette-lung-7194705/ 

4. https://adsoftheworld.com/forum/122194  

Opening:
In a single day, we see on average 5,000 advertisements. That means literally every 11.52 seconds, we are subjected to some idea or branding message. (1) Though these advertisements are competing against opposing brands, some may leave a larger impact on you than others. Anti-smoking advertisements are popular today, and are very powerful. These advertisements use different techniques to appeal to the reader, all of which influence us greatly. I have viewed a number of anti-smoking/anti-tobacco advertisements, and I have observed how companies differently approach presenting the same or similar ideas in their advertisements. 

Conclusion:
While these advertisements represent the same or similar ideas, they use different tactics to do so.