Quote: “As tested on real curves.”
Paraphrasing: In Dove’s advertisement they state how their product is proven to be firming on naturally beautiful women.
Summary: For our English class, we were assigned to analyze an advertisement. The advertisement we chose promotes Dove brand products. This advertisement is part of the “Campaign for Real Beauty”, a group committed to “widening the definition of beauty”. It shows women outside of the stereotypical norm, different races, sizes, and ages. The women shown in the advertisement display their own type of beauty. This advertisement demonstrates our real society, showing women of all types and measurements. This advertisement displays a group of different women, promoting diversity, which is important to our society today. This shows our values as a society today.
Bela's Analysis: As a group, we chose to analyze one of Dove brands advertisements for "firming" products. The advertisement shows six women, all of different race, size, height etc... The background is white, making the viewer focus on these women. They are wearing nothing but white undergarments, and some even show their tattoos. Though all of these women differ in looks, they all look happy with big smiles. These women do not fit the "stereotypical norm", yet they still all look beautiful. In black writing next to the girls it says "New Dove Firming. As tested on real curves.". This advertisement is part of the "Campaign for Beauty", a group committed to "widening the definition of beauty". This advertisement displays our society today, accepting diversity and encouraging it.
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