Advertisements R Us Summary

This essay is an analysis written by Melissa Rubin, on a Coca-Cola advertisement from the 1950's. She points out the how this advertisement was obviously directed at a certain group of people and the messages that it was trying to send. In the advertisement, the majority of the group shown are white males, though there are a few women in the background wearing dresses. Some of the men are in naval uniform, showing the reader that this brand supports the navy. Some other men are dressed in suits, showing the reader that Coca-Cola is made for the "working man". Melissa Rubin informs us that Coca-Cola had promised to only charge any active military member 5 cents for a bottle of Coca-Cola, even if this made the company lose money. Rubin points out that there are no other races featured in this advertisement, only caucasian. This shows that there were still some issues with different races, and still some discrimination of other races that were not caucasian.