Advertisements R Us Summary

"Advertisements R Us" by Melissa Rubin, analyzes a Coca-Cola advertisement from 1950. She points out how this advertisement is directed towards certain audiences, and other ways these advertisements accomplish their goals. Rubin says "companies have cleverly tailored advertisements to target specific groups.... [they] appeal to the ideals, values and stereotypes held by consumers they wish to attract." Rubin explains the different ways advertisers attract their customers, including adding in different ideas or beliefs. The Coca-Cola advertisement shows the "onetime Coke symbol", and a group of people, the majority of them being white males. At the time, race was still an issue and women were not valued as high as men. This appealed to many people because white men were viewed as the superiors.