1. The author, Melissa Rubin, analyzes a Coca-Cola ad from the 1950's. She shows us how the ad targets a specific type of person. In the ad, the majority of the group shown are white males, though there are few women in the back wearing dresses. Some of the men are wearing army, or naval uniforms, letting the reader know that the brand Coca-Cola supports members of the navy or army.
2. Melissa Rubin incorporates historical context in her analysis by mentioning the fact that some of the men in the ad are dressed in uniform. She tells us that any man could get a bottle of Coca-Cola for 5 cents, if they are serving in the army/navy. No matter what, they could purchase a bottle for 5 cents, even if the company was losing money on that deal. Putting men in uniforms in the ad lets customers know that the brand Coca-Cola supports the navy/army.
3. Another question you could attempt to answer by analyzing an advertisement is; What audience is this ad directed towards?
4. When asked to think of an advertisement that is popular today, one immediately came to mind. Frequently I see new Sprite advertisements featuring Drake, a famous music artist. These advertisements usually quote some of Drake's songs, and have videos or pictures of him performing. Sprite cans are green, therefore the advertisements have large amounts of green coloring. These advertisements show us how we greatly value our music in our world today. Both the new Sprite advertisements, and the Coca-Cola advertisements from the 1950's represent ideas that we value.
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